We need to relentlessly shape markets toward the good-movie version of their future selves as they grow. A market can become really healthy and productive, or it can devolve into a semi-hellscape of unintended consequences and perverse incentives like we’re seeing in today’s voluntary carbon offsets market. As AMCs start to snowball markets toward substantial supply and demand, they can snowball downhill in many different directions. If you’ve read some or all of those, my hope is you’ve had at least this take-away: AMCs create markets, but market creation isn’t enough. My pieces to date have reflected on Frontier having an even tougher hill to climb than its advance market commitment progenitor (the pneumo AMC) important lessons from market shaping in global health and the inspiring story of HIV treatment scale-up and the notion of Frontier as inaugural CDR market steward. Somehow I’ve managed to dodge the ultimate point of this series of posts until now.
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